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Google Merchant Center Introduces “Website‑Reported Autofeeds”: What You Need to Know

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If you manage product feeds for an eCommerce or omnichannel retail brand, keeping inventory accurate across platforms is essential—especially in Google Shopping. To make this easier, Google Merchant Center has introduced a new feature called “Website‑Reported Autofeeds.” This powerful automation allows Google to collect product data directly from your website when a user interacts with a “check availability” option. No manual uploads, spreadsheets, or API connections required. But what exactly is Website‑Reported Autofeed, how does it work, and who should use it? Let’s break it down. What Is “Website‑Reported Autofeed”? “Website‑Reported Autofeed” is a new data collection method in Google Merchant Center that uses Google Tag Manager (GTM) to pull real-time product availability information from your website. When a user clicks a button like “Check in-store availability” , your website can send product-specific information—like SKU, availability, store code, and price—directly to M...
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How Product Feed Management Helped New Balance Increase Revenue

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  In the ever-evolving landscape of eCommerce, brands are constantly seeking innovative strategies to improve visibility, drive traffic, and boost revenue. One such tactic that has proven to be a game-changer is Product Feed Management . A recent case in point is New Balance—a globally recognized sportswear brand—that successfully leveraged this strategy to enhance its digital performance and increase revenue. This blog explores how effective product feed management played a pivotal role in New Balance’s eCommerce growth and how businesses can replicate this success. Whether you're an eCommerce manager, digital marketer, or brand owner, understanding the impact of product feeds could unlock new revenue streams for your business. What Is Product Feed Management? Before diving into New Balance’s story, it’s essential to understand what product feed management is. A product feed is a structured file containing information about your products, such as title, description, image, pri...
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12 Best Practices to Optimize Google Shopping Campaigns

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Google Shopping Ads are a powerful channel for eCommerce brands, driving high-intent traffic and increasing product visibility across the Google ecosystem. But to make the most of your campaigns, it’s essential to go beyond basic setup and implement best practices that can significantly boost your performance. Whether you’re new to Google Shopping or looking to refine your approach, this guide breaks down 12 proven optimization strategies to help you improve visibility, lower costs, and drive more conversions. 1. Optimize Your Product Feed from the Start Your product feed is the backbone of your Shopping Ads. Google uses this data—not your ad copy—to match your products with relevant search queries. Here’s what to focus on: Use relevant and descriptive product titles (include brand, key attributes, and keywords). Ensure accurate product categories and GTINs (Global Trade Item Numbers). Write compelling product descriptions with structured, keyword-rich content. ➡️ Nee...
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How Smart Product Feeds Can Transform Your Shopping Ad Performance

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 In today’s competitive e-commerce landscape, standing out in Google Shopping and other comparison engines requires more than a good product — it demands smart, optimized, and dynamic Product Feed Management . Your product feed is the foundation of your Shopping campaigns. If it’s not structured correctly, even the best ad strategy will fall flat. This blog dives deep into how leveraging smarter feed management practices can transform your shopping ad performance, increase conversions, and reduce wasted ad spend. What Is Product Feed Management? Product Feed Management is the process of collecting, organizing, optimizing, and distributing your product data to different shopping channels like Google Shopping, Meta, Bing, and marketplaces such as Amazon or eBay. A well-managed product feed ensures that your products appear in the right searches, with the right attributes and pricing, tailored to each platform’s requirements. But with increasing SKUs, fast-changing inventories,...
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Top 7 Google Merchant Center Feed Mistakes

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When it comes to running successful e-commerce campaigns on Google Shopping, your Google Merchant Center Feed is everything. It acts as the bridge between your product listings and Google's shopping ads platform. However, many businesses unknowingly make common mistakes that limit their visibility, reduce clicks, and waste ad spend. In this blog, we’ll explore the top 7 mistakes sellers make with their Google Merchant Center Feed and how you can avoid them. Plus, we’ll show how you can streamline your feed management to help boosting your conversions. 1. Incomplete or Missing Product Data One of the most frequent issues is submitting incomplete data, such as missing product titles, descriptions, or GTINs. Google requires certain attributes to properly categorize and display your products. Without this information, your products may get disapproved or show up in irrelevant searches. Fix: Ensure every product includes all mandatory attributes and as much supplemental information as...
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