Top 7 Google Merchant Center Feed Mistakes
When it comes to running successful e-commerce campaigns on Google Shopping, your Google Merchant Center Feed is everything. It acts as the bridge between your product listings and Google's shopping ads platform. However, many businesses unknowingly make common mistakes that limit their visibility, reduce clicks, and waste ad spend. In this blog, we’ll explore the top 7 mistakes sellers make with their Google Merchant Center Feed and how you can avoid them. Plus, we’ll show how you can streamline your feed management to help boosting your conversions. 1. Incomplete or Missing Product Data One of the most frequent issues is submitting incomplete data, such as missing product titles, descriptions, or GTINs. Google requires certain attributes to properly categorize and display your products. Without this information, your products may get disapproved or show up in irrelevant searches. Fix: Ensure every product includes all mandatory attributes and as much supplemental information as...