Shopping IQ

  In the ever-evolving landscape of eCommerce, brands are constantly seeking innovative strategies to improve visibility, drive traffic, and boost revenue. One such tactic that has proven to be a game-changer is Product Feed Management . A recent case in point is New Balance—a globally recognized sportswear brand—that successfully leveraged this strategy to enhance its digital performance and increase revenue. This blog explores how effective product feed management played a pivotal role in New Balance’s eCommerce growth and how businesses can replicate this success. Whether you're an eCommerce manager, digital marketer, or brand owner, understanding the impact of product feeds could unlock new revenue streams for your business. What Is Product Feed Management? Before diving into New Balance’s story, it’s essential to understand what product feed management is. A product feed is a structured file containing information about your products, such as title, description, image, pri...

Google Shopping Ads are a powerful channel for eCommerce brands, driving high-intent traffic and increasing product visibility across the Google ecosystem. But to make the most of your campaigns, it’s essential to go beyond basic setup and implement best practices that can significantly boost your performance. Whether you’re new to Google Shopping or looking to refine your approach, this guide breaks down 12 proven optimization strategies to help you improve visibility, lower costs, and drive more conversions. 1. Optimize Your Product Feed from the Start Your product feed is the backbone of your Shopping Ads. Google uses this data—not your ad copy—to match your products with relevant search queries. Here’s what to focus on: Use relevant and descriptive product titles (include brand, key attributes, and keywords). Ensure accurate product categories and GTINs (Global Trade Item Numbers). Write compelling product descriptions with structured, keyword-rich content. ➡️ Nee...