Google Merchant Center Introduces “Website‑Reported Autofeeds”: What You Need to Know
If you manage product feeds for an eCommerce or omnichannel retail brand, keeping inventory accurate across platforms is essential—especially in Google Shopping. To make this easier, Google Merchant Center has introduced a new feature called “Website‑Reported Autofeeds.” This powerful automation allows Google to collect product data directly from your website when a user interacts with a “check availability” option. No manual uploads, spreadsheets, or API connections required. But what exactly is Website‑Reported Autofeed, how does it work, and who should use it? Let’s break it down. What Is “Website‑Reported Autofeed”? “Website‑Reported Autofeed” is a new data collection method in Google Merchant Center that uses Google Tag Manager (GTM) to pull real-time product availability information from your website. When a user clicks a button like “Check in-store availability” , your website can send product-specific information—like SKU, availability, store code, and price—directly to M...