Unlock Hidden Traffic: Reverse Location Targeting in Google Ads
In most PPC campaigns, advertisers focus on users physically near their business. But what about those out‑of‑area users actively searching for your offerings? Welcome to reverse location targeting —a powerful strategy to reach high‑intent traffic outside your usual geography. Reverse location targeting means bidding on location‑specific keywords (like “shoestore in Chicago”) but serving ads to users not physically in that area. This opens up audiences who are searching with clear intent—whether planning a move, booking travel, or comparing prices—yet aren’t local residents. Why It Matters Google’s default location targeting includes users in your area or those “interested in” it. But algorithms aren’t flawless, and broad targeting can waste budget on irrelevant clicks. ( Search Engine Land ) By setting up dedicated campaigns with city‑specific keywords (cities, ZIP codes, neighborhood names), you differentiate between local and remote intent, ensuring your budget captures on...