Shopping IQ

In today’s ever-evolving retail landscape, understanding the drivers behind sector performance is key to staying competitive. August 2025 marked a period of interesting shifts in retail, with some sectors thriving while others stumbled. By diving into these trends, we gain a better understanding of what made Beer & Wine soar and why Garden Furnishings faced a sharp decline. Beer & Wine: A Summer Boom The Beer & Wine sector experienced a stunning +52.80% revenue growth in August, largely driven by a combination of key factors: Summer Socialising & Bank Holiday Impact The August Bank Holiday gave rise to a flurry of outdoor gatherings and parties, boosting demand for beverages like beer and wine. For retailers, this meant a surge in sales as people stocked up for their end-of-summer festivities. At-Home Entertaining Trends With many still cautious about spending on nights out, consumers opted to entertain at home. Retailers who capitalised on this trend by offering...

In today’s competitive digital marketplace, delivering the right ad to the right person at the right time is crucial for maximizing your ad spend. That's where Dynamic Product Ads (DPAs) come in, offering automated, personalized ad experiences that target users based on their behavior and interests. If you’re looking to optimize your eCommerce conversions and make your marketing efforts more efficient, this post will explain everything you need to know about DPAs and how they can boost your sales. What Are Dynamic Product Ads? Dynamic Product Ads are highly personalized ads that automatically display products based on a user’s interactions with your website or app. Unlike static ads, which require you to create separate ads for every product, DPAs use data from your product feed to show relevant items to users based on their browsing history, cart activity, and purchase behavior. These ads appear across multiple platforms such as Google, Facebook, Instagram, Pinterest, and TikTo...